columbia car meets

I edited this video as part of a social media campaign to announce the brand's annual event schedule. Viewers are directed to Columbia Car Meets' reimagined website, where they can purchase digital QR-code tickets for contactless, socially-distanced admission at events.

december 2020
video, web
www.columbiacarmeets.com

In addition to this video, a new logo was designed to suit CCM’s evolving brand in Adobe Illustrator and Photoshop. This logo was then animated in After Effects for use in web and video use.

The HTML ticket design was modified as well, changing from traditional barcodes to QR codes and clearly earmarking VIP customers. CCM visitors can now purchase, view, and download tickets directly from their mobile device through the revamped customer account portal, minimizing cash payments and streamlining the check-in process at the gates.

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